When growth stalls, we build net-new pipeline.
Fresh Pipelines is a demand generation advisory that helps B2B SaaS companies reach future buyers who don’t know them yet.
OUR VIEW
In B2B SaaS, the product is rarely the problem.
The growth playbook of the last decade (product-led signups, free trials, and search capture) worked when capital was cheap. Today, it means competing for the small share of buyers already looking for a solution, while CAC creeps up every quarter.
When growth flattens, more ad spend or another email sequence rarely fixes it. What’s missing is a demand generation strategy that brings the product’s strength to buyers who haven’t found it yet.
“Most of these companies don’t have a product problem. They have a demand generation strategy problem. The next stage of growth should come from buyers who don’t know them yet.”
Philipp Cunsolo, founder of Fresh Pipelines
That’s what Fresh Pipelines was built for: helping SaaS leaders find where growth is stalling and build a demand strategy that makes pipeline grow again, even when the market gets harder.
THE MARKET IS GETTING HARDER
26%
median ARR growth for B2B SaaS, as even top performers slow down.
Pavilion & Benchmarkit, 2025
+14%
rise in the cost of acquiring new customers.
Pavilion & Benchmarkit, 2025
78%
of sellers missed quota in 2025, up from 69% the year before.
Ebsta, 2025
59%
of CMOs say their budget isn’t enough to execute their strategy.
Gartner, 2025
CHALLENGES
The 5 bottlenecks where pipeline growth stalls.
Most B2B SaaS growth engines are built to convert buyers who already know you. These are the moments when that stops being enough.
01
Moving upmarket, from mid-market to enterprise
Trials win individual users. Enterprise committees need security, integration, and ROI proof first.
02
Different buyers, one buying path
Small accounts want to self-serve; enterprise buyers want proof. One path loses both.
03
Strong results that buyers never see
Users love the product, but executives comparing vendors see a feature list, not a business case.
04
A new product nobody is searching for yet
When buyers don’t know the problem is solvable, there’s no demand to capture yet.
05
Missing from the shortlist before the first conversation
Buyers shortlist through AI search, peers, and analyst lists before they ever see your pricing page.
Not sure what’s stalling your pipeline?
A Light Audit shows where your pipeline is stalling, using public data only.
How we work
Three steps, from first look to ongoing growth.
1
Light Audit
How your ideal customers see your brand and products, plus a first read of the frictions slowing your growth.
What you get
- 5-page report, in a few days
- Brand positioning analysis
- Customer journey frictions
- Proof and credibility review
- Paid ads and social presence
- AI visibility analysis
- One net-new pipeline opportunity
We need: public data only.
2
Pipeline Diagnostic
A full read of your pipeline, from ads to sales.
What you get
- Light Audit included
- Untapped buyers, channels and markets (net-new pipeline)
- Created vs. captured demand
- Product outcomes that could grow your ARR
- Current acquisition sources: frictions and opportunities
- Lead-to-revenue conversion analysis
- Budget reallocation recommendations
- 90-day plan and leadership readout
We need: read-only access to your first-party data, from ads to sales.
CORE ENGAGEMENT
3
Ongoing Advisory
We set the direction; your team or agency executes.
What you get
- Pipeline Diagnostic included
- New growth opportunities, every month
- Bi-weekly strategy calls
- Monthly revenue review: what to scale, fix or cut
- Board-ready reporting on pipeline and ARR
- Direction and briefs for your team and agencies
- Quarterly growth planning
- Async feedback within one business day
We need: a point person on your team and ongoing read-only data access.
Choose Ongoing Advisory, and the Pipeline Diagnostic is included. Save $7,500.
Why us
Your data shows the buyers you have. We look for the ones you don’t.
Most advisory work starts and ends with your own numbers. We do that work too, then look beyond it.
Most advisors
– Limit their audits to your CRM, attribution and funnel
– Optimize the channels you already run, and stop there
– Focus on converting today’s demand
– Plan from your past performance
Fresh Pipelines
✓ Audits your data, then looks beyond it for buyers who don’t know you yet
✓ Optimizes your current channels, and finds new channels and markets
✓ Converts today’s demand, and builds the engine for net-new pipeline
✓ Uses your past performance data to pinpoint where your next buyers are
WHAT WE MOVE
WHAT WE INFLUENCE
